Have you noticed how one TV ad looks just like another, with a rare commercial that makes you sit up? They even seem to have been shot the same way. But not the latest ad about McDonald’s Junior Maharaja Mac by Leo Burnett. Disrupting the way TVCs are shot, portions…More
When McDonald’s came to India 20 years ago, one of the first things the India franchise did was to offer a menu that was familiar to the local customers. The McAloo Tikki was that brilliant addition of a local favourite to the global menu, which helped the restaurant to quickly…More
With versatility that impresses vegetarians and non-vegetarians alike and deliciousness deep rooted in Indian cuisine, McAloo Tikki burger is one of the most loved menu items at McDonald’s. The burger is iconic in the true sense of the word. So, can it get any better? Looks like it can. McDonald’s…More
What pleasures of life would you enjoy if you were presented with a No TV Day? Would it be Khana Peena, singing songs or maybe even meeting a role model for a chat? Well, the occupants of St. Catherine of Siena’s orphanage in Bandra, Mumbai, were faced with the piquant…More
Over the past month or so, the Kuch Pal Offline campaign has stood out because of its refreshing approach and its originality. The campaign, which is viral on TV and social media, has come in for praise from all. An excerpt from Mr. KedarTeny, Director-marketing and digital, McDonald’s India (west and…More