Hindustan Times, McDonald’s And Ayushman Khurana Come Together For Orphanage

McD_Ayushman

What pleasures of life would you enjoy if you were presented with a No TV Day? Would it be Khana Peena, singing songs or maybe even meeting a role model for a chat? Well, the occupants of St. Catherine of Siena’s orphanage in Bandra, Mumbai, were faced with the piquant choice of what to opt for over the weekend of May 29 which was dedicated to No TV Day. This fresh new initiative, organized by Hindustan Times and McDonald’s, thankfully presented the orphans with all three.

The chief guest was Ayushman Khurana. The day was a perfect rendition of what can happen when you aren’t a passive recipient to TV. Ayushman sang songs to the orphans and they also joined in. He talked to them about what can be done if you are unwilling to be passive and are an active member of society. Of course, he gave children McDonald’s Happy Meals as well.

TV has become the low-cost, low-effort investment for society. Ayushman said on his involvement with the cause, “It is not only about doing some physical activities but also about doing something substantial which we tend to overlook in our day-to-day life. Hence, this is a perfect day to extend a helping hand to the less fortunate ones”.

According to Kedar Teny, Director-Marketing at McDonald’s, “This summer, we started a conversation with our customers by nudging them to go #KuchPalOffline. Ayushman’s visit to the orphanage, we believe, is a way of inspiring people of the many things that can be done, if one chooses to go offline.”

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    There are people out there who just cannot do without McDonald’s. It’s become an indispensable part of their everyday lives. Is your love for this food chain an obsession?

    1.  It’s the first thought that comes to your head in the morning.

    2.  You like to argue with people who just don’t understand that good food, fast is an ART.

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    3.  If your friends want you to come out with them, all they have to say is

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    4.  You run through all the McDonald ads with a fine comb and picture yourself in all of them.

    5.  The nearest McDonald’s outlet is like your second home.

    McDonald_outlet

    There are people out there who just cannot do without McDonald’s. It’s become an indispensable part of their everyday lives. Is your love for this food chain an obsession?

    1.  It’s the first thought that comes to your head in the morning.

    2.  You like to argue with people who just don’t understand that good food, fast is an ART.

    Friends_McDonalds

    3.  If your friends want you to come out with them, all they have to say is

    McDonalds_Ronald

    4.  You run through all the McDonald ads with a fine comb and picture yourself in all of them.

    5.  The nearest McDonald’s outlet is like your second home.

    McDonald_outlet

    There are people out there who just cannot do without McDonald’s. It’s become an indispensable part of their everyday lives. Is your love for this food chain an obsession?

    1.  It’s the first thought that comes to your head in the morning.

    2.  You like to argue with people who just don’t understand that good food, fast is an ART.

    Friends_McDonalds

    3.  If your friends want you to come out with them, all they have to say is

    McDonalds_Ronald

    4.  You run through all the McDonald ads with a fine comb and picture yourself in all of them.

    5.  The nearest McDonald’s outlet is like your second home.

    McDonald_outlet

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Amit Jatia, vice president of one of India's two main McDonald's franchisees, said that changes to reduce sodium and calories in fries, buns and sauces had been done gradually, and were subtle enough to keep taste consistent and customers happy. "It wasn't as if we suddenly cut the salt in our foods one day. Our menu and sourcing teams have been working to make slight alterations for months now," Jatia told Reuters in an interview. Read more at:  "McDonald's India Cuts Salt, Calories In Burgers And Fries" http://in.reuters.com/article/2015/02/10/mcdonalds-india-idINKBN0LE00S20150210"

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