In the 20 years that McDonald’s has been in India, it has made a place in people’s lives not only through its restaurants and unique menu items, but also struck an emotional chord through its out-of-the-box advertisements. Here are five of the many ads that captured McDonald’s essence perfectly: 1. I’m…More
McDonald’s India (West & South) has just reached the 20-year milestone. Amit Jatia, Vice Chairman, Westlife Development Limited and owner of the McDonald’s franchise for West and South India, sums up the journey as one where the restaurant had to think global, but be local. Yet, he says, the going…More
McDonald’s is today a familiar name in most urban Indian households, so it’s hard to imagine that 20 years ago, when McDonald’s first arrived in the country, it was perceived as an “American” company, its glass doors meant air-conditioned interiors and therefore, perceived as being “expensive”, and its self-service method…More
Filet-O-Fish is almost like simplicity in a burger box: It’s just fish fillet, a slice of cheese, and tartar sauce between two steamed buns – simple things that create a best-selling item! But how did this best-selling item come into existence? In the case of Filet-O-Fish, necessity was the mother…More
One first noticed Piri Piri fries McDonald’s introduced when fellow customers at a restaurant walked around shaking paper bags, way back in 2013. You wondered what they were up to when you saw them wolfing down French fries out of the paper bag a while later. Then, when you discovered…More
There’s something romantic about road-trips, especially if one has grown up listening to stories about famous roads, like the iconic Route 66 in America. Now, thanks to numerous highways criss-crossing the expanse of India, and with a sturdy SUV at one’s disposal, long weekends are meant for road-trips. But even…More
If there’s something that traditional coffee drinkers hate, it’s to share either their coffee or their drinking time. To enjoy the fleeting moments of sipping their coffee, they brook no interruption. Cut to the present, and it’s a whole new story. Coffee shops like McCafé are all about sitting around with…More
McDelivery, the home delivery segment of McDonald’s business, has proved to be a success story for Westlife Development. It has shown a 40 per cent growth for FY16 so far. Amit Jatia, Vice Chairman, Westlife Development, says that the company will be able to maintain the 40-50 per cent growth…More
Thanksgiving, a festival that marks the day of safe arrival of the first Europeans in America, has its own flavour at McDonald’s India. During the week, starting today, McDonald’s employees will celebrate their work life with events every day. McDonald’s India (South & West) headquarters in Mumbai takes on a…More
Eggs make the perfect breakfast – whether you like them boiled, scrambled, fried or poached. So, what makes them so ideal for the first meal of the morning? For starters, eggs keep you feeling full, for much longer, than other breakfast options like cereal or toast. Then, the protein and fat…More