The general elections have taken over almost every social media platform. From memes to serious debates, political parties are taking every possible route to reach out to old as well as the 130 million first-time voters who are more politically aware than ever, thanks to digital media.
Hardcastle Restaurants Pvt. Ltd., the master franchise of McDonald’s in West & South India, is encouraging its customers to perform their duty by casting their votes in the general election. The brand conducted a social experiment in Hyderabad recently, where the crew members served a different order to customers who hadn’t cast their vote. The message was clear: ‘If you don’t vote, you lose your right to choose.’
The social experiment was an attempt to create awareness on being a responsible citizen. The idea was to encourage the youth to cast their vote and play a role in choosing those who will be representing their nation.
The social experiment was a success. And how do we know that? Well, the film on the experiment received immense engagement online. Not just that, there were even a few cases wherein customers came back to McDonald’s restaurants after voting.