It’s been nearly ten years since something started brewing at McDonald’s…
The restaurant chain launched its first McCafé in Sobo Central Mall, Mumbai, in 2013. Since then, McDonald’s has come a long way from being the best place to enjoy a burger to one where its customers can enjoy the best coffee as well.
McDonald’s has been serving a variety of coffees since 1996. But the concept of having a separate counter with a different look and feel, dedicated entirely to coffee and its sweet accompaniments, happened much later.
With the launch of McCafé, McDonald’s—already a favorite place for great food—soon became a favorite place for coffee as well.
Although India has always been a coffee-loving nation, it wasn’t till the last couple of years that the specialty coffee industry began to develop. With the arrival of various international coffee chains, taking the leap from South Indian filter coffee to a cappuccino was just a sip away.
Over the years, the McDonald’s McCafé menu has evolved into a place where one can enjoy a range of premium coffees. Having coffee at McCafé makes for a memorable experience, thanks to the full-bodied flavor and enticing aroma of 100% fine Arabica beans, which are freshly ground to make each cup in a state-of-the-art specialty coffee system.
The launch of the McCafé brand was a major step in McDonald’s beverage growth strategy and was built on the success of its strongly brewed coffee.
“We see an opportunity to continue expanding our beverage platform and efforts to gain a greater share of the very sizeable Indian beverage market,” Amit Jatia, Vice-Chairman, Westlife Foodworld Ltd., the master franchise for McDonald’s in South and West India, had said at the time of launching McCafé.
Today, there are about 274 McCafés (as on September 30, 2022) in South and West India. Before McCafé, McDonald’s restaurants had a limited beverage menu.
Over time, the coffees at McDonald’s have become more extensive with premium quality beverages such as Cappuccino, Latte, Mocha, McCafé Americano, Strawberry Green Tea, English Breakfast, Moroccan Mint Green Tea, Flat White, Hot Chocolate, McCafé Iced Americano, and McCafé-Ice Coffee. The McDonald’s McCafé menu also has Shakes and Coolers, which include the Kit Kat Frappe, Berry Lemonade Splash Regular, Strawberry Chiller, Strawberry Shake, Green Apple Chiller, Lemon Chiller, Chocolate Shake, American Mud Pie, Mango Smoothie, Mixed Berry Smoothie, McCafé-Chocolate Frappe, and McCafé-Mocha Frappe.
The coffees at McDonald’s are all yours to enjoy. Sip on these soothing drinks at a McDonald’s McCafé near you. Or, order them in from the McDelivery app or McDelivery website. Download the McDonald’s app for offers and deals you will love to avail.
