Crispy, crunchy, and sumptuous, our McCrispy® Chicken Burger and Crispy Veggie Burger have made an impression and how! Even the folks in outer space agree, hee-hee – watch our latest ads for all the fun! It’s a series of unexpected and humorous events…
McCrispy® Chicken Burger
Crispy Veggie Burger
Conceptualised by DDB Mudra, our integrated 360-degree Shordaar Crunch campaign has been making noise, everywhere! McDonald’s crispy burgers are THE launch we’ve been super excited about at McDonald’s India (W&S), and it’s taking everyone by storm! In fact, you might see our innovative OOH advertising at prominent locations in Mumbai city like Juhu Beach and the Bandra-Worli Sea Link, other spots too – keep your camera ready!
As the astronauts in our latest TVCs confirm, it’s NOT easy keeping away from hearing the Shordaar Crunch! To that, we attest, if you’re planning on enjoying McDonald’s crispy burgers alone, good luck, coz the crunch is resounding!
A little about each of our burgers’ SHORDAAR CRUNNNCH factor!
The McCrispy® Chicken Burger is a winner that’s high-crunch and satisfyingly juicy. It boasts of a whole-muscle chicken fillet patty served in soft water-cut glazed buns with creamy black pepper mayo and fresh lettuce, slurp!
Notable traits: The patty is literally bigger than the buns, giving you so much extra munch, er, SHORDAAR CRUNNNCH!
The Crispy Veggie Burger is made from a blend of 7 exotic vegetables. With a crispy, crunchy outer coating complementing its pleasing inside, it goes pretttty well with our soft water-cut glazed buns in a dressing of creamy cocktail mayo and fresh lettuce.
Notable traits: This patty is THICK (look!!!) and loaded – bring your measuring tape, if you’d like!
McDonald’s crispy burgers are Real Food, Real Good
Our latest crispy offerings contain NO Artificial Colours, NO Artificial Flavours, NO Artificial Preservatives, and NO added MSG!
Our CMO at McDonald’s India (W&S), Arvind R.P. jubilantly adds a few words!
“The launch of McCrispy® Chicken Burger and Crispy Veggie Burger represents a major milestone for McDonald’s India. As we head into the festive season, we’re excited to introduce these two NEW burgers. Our customers are always eager to try new offerings during this time of year and we believe these products will delight them, owing to these burgers’ unique crunch, texture, and premium ingredients. Through our engaging and humorous campaign, we showcase the irresistible appeal of these offerings, making McDonald’s the ultimate destination for premium, high-quality burgers.”
Now… Have you heard the Shordaar Crunch yet? Or even better, tasted it?
Available across McDonald’s India restaurants in the West and South, enjoy our innovative, premium offerings – McCrispy® burgers, in-store, on-the-go via Drive-Thru and at home through our delivery options. You can use the McDonald’s App at our outlets, and the McDelivery® website and McDelivery® App for online orders. Time to dig in!
