It’s A Wrap

Wrap McDonalds India

On days we are hard pressed for time, a wrap with fillings of exactly our choice sounds like the best food option. Around the world, hundreds of kinds of wraps are sold every day. But how was this convenience food invented?

The humble wrap was first served in 1980 as a substitute to a turkey club, and was temporarily called Club Mex. Invented by Bobby Valentine, a Baseball manager and owner of Sports Gallery Café, the modern-day wrap is nothing short of a revolution in sandwiches.

In an interview with The New York Times, Bobby Valentine remembers the day he made the first wrap when one of his regulars wanted a turkey club and the toaster was broken. “I was cooking and I looked over at the tortillas that were sitting there. I grabbed one and put all the ingredients of a club sandwich into the tortilla. I rolled it up and I melted a little cheese on the top to keep the tortilla from opening up. And I said: ‘Tell him, we don’t have club sandwiches today but this is a Club Mex’” he says.

Besides Bobby Valentine, there are some other claimants for the invention as well. Though people across the globe have been eating something similar to a wrap for a hundred years now, Valentine’s claim is that it was the first time someone put sandwich ingredients inside a tortilla. Popular fillings for a wrap include chicken, eggs, mushrooms, tomatoes and lettuce. Burritos, Dürüm, egg rolls, Kathi rolls are all different versions of wraps.

At McDonald’s though, there are three very saucy, very filling wraps on the menu – Spicy Paneer, Grilled Chicken and Spicy Chicken. These wraps are filled with crispy lettuce that gives the handheld dish its freshness. The sauces add just the right amount of zing to the flavor along with serving the purpose of holding the wrap together.

As per McDonald’s staff, wrap is a tricky menu item to put together. But once rolled and served, it is the best food to eat on the go. “It is crunchy, juicy and filling,” customers say.

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    There are people out there who just cannot do without McDonald’s. It’s become an indispensable part of their everyday lives. Is your love for this food chain an obsession?

    1.  It’s the first thought that comes to your head in the morning.

    2.  You like to argue with people who just don’t understand that good food, fast is an ART.

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    3.  If your friends want you to come out with them, all they have to say is

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    4.  You run through all the McDonald ads with a fine comb and picture yourself in all of them.

    5.  The nearest McDonald’s outlet is like your second home.

    McDonald_outlet

    There are people out there who just cannot do without McDonald’s. It’s become an indispensable part of their everyday lives. Is your love for this food chain an obsession?

    1.  It’s the first thought that comes to your head in the morning.

    2.  You like to argue with people who just don’t understand that good food, fast is an ART.

    Friends_McDonalds

    3.  If your friends want you to come out with them, all they have to say is

    McDonalds_Ronald

    4.  You run through all the McDonald ads with a fine comb and picture yourself in all of them.

    5.  The nearest McDonald’s outlet is like your second home.

    McDonald_outlet

    There are people out there who just cannot do without McDonald’s. It’s become an indispensable part of their everyday lives. Is your love for this food chain an obsession?

    1.  It’s the first thought that comes to your head in the morning.

    2.  You like to argue with people who just don’t understand that good food, fast is an ART.

    Friends_McDonalds

    3.  If your friends want you to come out with them, all they have to say is

    McDonalds_Ronald

    4.  You run through all the McDonald ads with a fine comb and picture yourself in all of them.

    5.  The nearest McDonald’s outlet is like your second home.

    McDonald_outlet

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Amit Jatia, vice president of one of India's two main McDonald's franchisees, said that changes to reduce sodium and calories in fries, buns and sauces had been done gradually, and were subtle enough to keep taste consistent and customers happy. "It wasn't as if we suddenly cut the salt in our foods one day. Our menu and sourcing teams have been working to make slight alterations for months now," Jatia told Reuters in an interview. Read more at:  "McDonald's India Cuts Salt, Calories In Burgers And Fries" http://in.reuters.com/article/2015/02/10/mcdonalds-india-idINKBN0LE00S20150210"

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