McDonald’s has, over the past five quarters, been making changes to cater to the evolving tastes and preferences of the consumers of today. The company has invested more on research-driven innovation across menu and digital platforms so as to enhance customer experience.
“During the quarter, we sharpened our focus on the consumer relevance of the McDonald’s brand, invested more in research, and reshaped our organisation for greater efficiency and deeper expertise. Over the mid- and long-term, WDL will continue to invest in strengthening the brand and driving innovation across menu and digital platforms, so as to enhance customer experience while creating value for all its stakeholders,” said Westlife’s Vice-Chairman Amit Jatia.
It’s same-store sales – i.e. taking in to account only the sales happening at stores which were operating during both comparable periods – grew by 6.5 per cent.
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