Remember the kindergarten lessons about always throwing waste in a dustbin? Gradually, we were taught to keep our bedrooms, our classrooms, and even our neighborhoods tidy. As much as individual efforts are necessary, collective action as a community or a group also does wonders. And it has never been this easy before.
Did you know there’s a Clean India mobile application? This application, developed to coincide with the Swachh Bharat Abhiyan, lets the users report, geolocate and timestamp neighborhoods and streets which need to be cleaned up. So you become the ‘eyes and ears’ of your local municipalities. The app currently has approximately 5,000 active users.
But, identifying an area which needs to be cleaned is one thing, and initiating to do it yourself is another. That’s exactly the task that McDonald’s employees at Kolhapur took up. On their Community Service Day, the employees took charge of cleaning their locality.
This is not the first time that McDonald’s has contributed towards such a cause. On various other occasions, McDonald’s has collaborated with local NGOs to organize cleanliness drives. Not only that, multiple restaurants across South and West India have implemented effective strategies to manage and recycle waste. For instance, when it was identified that a lot of water was being wasted in washrooms, McDonald’s took the first step and shifted to waterless urinals across 30 restaurants in West and South India. All such environment friendly models by McDonald’s are designed keeping in mind the dynamics of every community.
All across the world, McDonald’s promotes collaborations with local players to explore ways of minimizing waste.