McDonald’s Hungary and its advertising agency, DDB Budapest have hit upon an innovative idea to make things even simpler for their customers and their employees. They have transformed the humble McDonald’s paper bag into a combination of a tray and a bag. The bottom of the bag is actually a cardboard tray which makes putting even drinks inside it a cinch. The innovative thing that has been done is that the tray and the bag are held together by a perforated strip which makes turning the bag into a tray as easy as cutting through paper.
Taking your meal away from McDonald’s is even more convenient whether it’s to the park, or the car or at your office.
