“The more than 350 McDonald’s outlets in India each get about 4,000 customers a day on average. That’s twice the number of customers that come to the average Mickey D branches in the rest of the world. As part of an experiment in crowd control, one franchisee has started allowing burger fans to order and pay through roaming cashiers who take orders and payments on Wi-Fi enabled tablets and credit-card machines.”
“The queue-quelling technology is already being tested at the McDonald’s at Mumbai’s Phoenix Mills mall. It will be rolled out in 200 more branches this year, said Amit Jatia, who runs most of the McDonald’s in India.”
Read the story in the Wall Street Journal “To combat crowds, India’s McDonald’s Now Lets Diners Order At The Table”
