It’s National Nutrition Week, and we’ve got something EXTRA EXTRA special, unique and an industry-first, for you. That, along with someone equally special to bring it to the table. Any guesses?
As you know, we’re constantly looking at ways to enhance our nutrition-specific journey, and this Nutrition Week, we can’t wait any longer to share our latest offering.
Huzza for our MULTI-MILLET BUN, launched across McDonald’s India outlets in West and South with the very special Sanjeev Kapoor himself!
Your favourite brand has partnered with the prestigious food technology research institute, CSIR-Central Food Technological Research Institute (CFTRI), under the central Ministry of Science & Technology, to launch this ground-breaking product.
Now, even Sanjeev Kapoor is all excited about this initiative and says – “That’s My McDonald’s!”
The legendary Indian Chef and Padma Shri Sanjeev Kapoor is among the most renowned names in the culinary industry. Known for his expertise in promoting millet, Chef Kapoor was the first person to prepare Millet Khichdi for the President of India. His collaboration with McDonald’s India highlights his commitment to promoting nutritious and wholesome food choices among the customers.
But first, The McDonald’s India Multi-Millet Bun?
The new Multi-Millet bun allows customers to enjoy the same signature taste from their favourite burgers from the classic McAloo Tikki to the fiery McSpicy Paneer, with an added-on goodness of millets. This innovative bun, featuring a blend of five major and minor millets – Bajra, Ragi, Jowar, Proso, and Kodo – marks a significant milestone in McDonald’s India’s ongoing ‘Real Food Real Good’ journey. Renowned for their nutritional benefits, these superfoods are sourced from diverse parts of the country, including Gujarat, Maharashtra, Karnataka, Rajasthan, Tamil Nadu, Madhya Pradesh, and Chhattisgarh, also reflecting McDonald’s India’s commitment to local and sustainable sourcing.
Millets are a group of cereal grains with health benefits like lowering blood sugar (millets possess a low glycemic index) and cholesterol levels. They are naturally gluten-free and a great addition to any diet, just ask Mom! ❤️
And listen in to what Chef Sanjeev Kapoor had to say, “I am excited to be a part of this unique and thoughtful initiative by McDonald’s India to launch the Multi-Millet Bun. As someone who has been passionate about promoting the goodness of millet, I was captivated to see McDonald’s India embarked on a journey to provide more nutritional and mindful eating choices to its customers.”
A millet looks like a seed with nutritional attributes similar to sorghum (Indian millet/jowar) and other cereals. They’re small, round whole grains with high protein, fibre, and antioxidant content.
2023 was the International Year of Millets with a purpose to enhance the visibility of and total acceptance of millet-based products. Millets create a sustainable ecosystem for growers and processors. They survive in harsh environments and less fertile soil with low water and input requirements. They can also resist droughts and pests! These properties stem from their genetic composition, size and hardness.
Millet crops have two categories –
Major: pearl or bajra (widely produced variety intended for human consumption), foxtail, finger (ragi) AND Minor: Kodo, proso, barnyard, little, Guinea, browntop, fonio, adlay (Job’s tears).
What do millets taste like?
Millets are starchy grains – rich in carbs, vitamins and minerals including essential amino acids. They have a high calcium content, especially the ragi variety.
Sources: Britannica, healthline, my GOV
Partnering with CSIR-CFTRI helped us craft a goodness-filled bun, packed with essential vitamins, minerals, and natural dietary fibre, offering nutrition and delight in every mindful bite! âś“
#MilletKhazana
A master at making people fall in love with mindful food choices, Chef Sanjeev Kapoor was pleased to launch our multi-millet bun, and that too in a video where he is seen taking orders at the counter, asking customers if he can add some extra goodness to their burger! Surprised, aren’t you? Check it out here, he delights and encourages customers to try this innovative menu addition!
Our new Multi-Millet burger bun puts us in the + Add On Goodness mood 👌🏽
To try out the new multi-millet bun which is a delicate balance of taste, texture and quality, you can use our McDonald’s App for offers on orders, in-store. Try the new McDonald burger buns, with your fave burger patty, of course, online – through the McDelivery® website and McDelivery® App!
