Did you hear the *CRUNCH*? Crispy Fried Chicken is HERE! 😎

It’s here!

*Makes an entry, Kiccha style*

Our awaited Crispy Fried Chicken has come to the South, launched by none other than Kannada superstar, Sudeep Kiccha 🤩

Known for his dishoom dishoom performances, Kiccha packs a punch in all his movies making him perfect for this role!

Our Chief Marketing Officer at McDonald’s India (W&S), Mr. Arvind R.P. shares, “At McDonald’s, we are constantly strengthening our menu portfolio to offer a variety of chicken products for our customers in the Southern markets. Our new Crispy Fried Chicken with the campaign featuring y.  Kiccha Sudeep is a testament to this strategy. His expansive fan base and connection with our core audience in this region will drive strong consumer engagement and preference for our offerings.”

But… Who’s the other hero?

Our crispier-than-ever fried chicken, of course!

With a delicious flavour and lip-smacking coating to give it that unique crunchy bite, Crispy Fried Chicken elevates the experience of digging into a fave! Whether you’re hoping to enjoy it as your preferred McDonald’s Chicken Burger or chicken piece, you can celebrate its Real Food, Real Good factor! As you know, the chicken we use passes 64 unique quality tests. Our juicy Crispy Fried Chicken is crafted through a meticulous in-house preparation process and has NO Artificial Colours, NO Artificial Flavours, and NO Preservatives. There is NOT EVEN ADDED MSG!

So… How can you enjoy it? Where’s the punch?

It’s available across McDonald’s restaurants throughout the Southern regions. As for the entertainment factor, we saved the best for last… So, grab a Crispy Fried Chicken bucket and be prepared to Let the CRRUNCHH take overrrrr! The super-duper Kiccha brings his munches and crunches to the screen in a TV commercial, conceptualised by the DDB Mudra Group.

The TVC opens with a comical scene of the Police interrogating Kiccha Sudeep at his home, which appears a bit ransacked. As the officers scribble in their notepad, asking “if they remember anything else?” Kiccha is seen calmly enjoying a McDonald’s Crispy Fried Chicken. A family member then exclaims, “Yes, Crunch sound! We were eating Crispy Fried Chicken,” before grabbing a piece and biting into it with an exaggerated crunch sound. The police officer tries the same as well, repeating “Oh…like this!” as the family continues debating the perfect “this” crunch sound. The spot closes with a showcase of the mouth-watering Crispy Fried Chicken bucket.

Can’t wait to see what it’s all about, take a look here!

The man of the hour, Kiccha Sudeep happily exclaims, “I am truly excited to partner with McDonald’s India (W&S) for the launch of their new Crispy Fried Chicken. Glad to see the brand truly capturing the essence of crunch and flavour in this new offering. I cannot wait for my fans and food lovers across the South to experience its mouth-watering taste. The Crispy fried Chicken is sure to get everyone hooked on the same satisfying crunch that I love!”

We can’t wait for you to try it! Make it chicken-fantastic with other picks: the Chicken Burger at McDonald’s and Chicken McNuggets®. Our Crispy Fried Chicken is available at all South outlets – order, in-store, with the McDonald’s App and online, through our McDelivery® website and McDelivery® App!